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Startup Launch Readiness & Roast Score

A candid 15-point diagnostic evaluating landing page clarity, pricing, proof, and mobile readiness with an actionable letter grade.

Free, no sign-up. Everything runs in your browser; nothing you type is sent to us.

Launch Day Readiness Checklist

Check off every item your landing page currently satisfies.

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Instant 5-Second H1 Test+10 pts

Hero states the exact noun of what the software does in plain English.

Transparent Public Pricing+15 pts

Exact dollar pricing ($0, $19, $49) visible without booking a 30-minute sales demo.

Interactive Demo or Video Walkthrough+10 pts

Visitors see the actual UI or interactive flow before creating an account.

Frictionless Call-to-Action+10 pts

Primary button leads to an immediate free launch or trial with no credit card required.

Real Proof & Testimonials+10 pts

Real quotes, metrics, or badges from verified makers.

Live Privacy Policy & Terms URLs+10 pts

Working /privacy and /terms links in the footer.

Responsive Mobile Layout+15 pts

Site renders cleanly without horizontal scrolling on mobile phones.

Privacy Analytics Installed+10 pts

Tracking script configured to record visitor sources and referral clicks.

Launch Directory Submissions Ready+10 pts

Submitted to Hauntboard and early directories for initial backlink juice.

Your Launch Roast Score

40/100

Grade: F (Do Not Launch Yet)

Candid Roast Critiques (6)

🔥 You have 3 floating vector illustrations but zero screenshots of the actual product. Founders want to see the UI!

🔥 Your signup button asks for 8 form fields and a company phone number before letting users test the product.

🔥 Generic stock-photo testimonials with names like 'John Doe, CEO of Business' scream amateur.

🔥 Missing legal pages will get your Stripe merchant account or Google OAuth verification rejected immediately.

🔥 Launching without analytics is flying blind. You'll have no idea which subreddit or tweet brought the users.

🔥 Relying on a single launch tweet means your traffic will collapse to zero in 24 hours.

The 5 Non-Negotiables of a High-Converting Launch Page

Before driving hundreds of visitors from X, Reddit, or Product Hunt, ensure your landing page satisfies these fundamentals:

  • 1. Concrete Hero Headline: Name the exact tool and who it is for in plain English.
  • 2. Real Product Screenshots: Never launch with abstract 3D shapes or stock vectors. Show the actual app.
  • 3. Transparent Pricing: Founders respect self-serve pricing. Tell them what it costs upfront.
  • 4. Low-Friction CTA: Let users experience the value immediately without mandatory discovery sales calls.
  • 5. Clean Mobile View: Most launch-day traffic arrives on phones. Test your responsive breakpoints thoroughly.

Common questions

Why do so many startup launches flop?
Most launches don't fail because the code is bad; they fail because the landing page is confusing. If visitors can't understand what you built, what it costs, and why they should care within 5 seconds, 80%+ will bounce immediately without clicking your CTA.
What is the single most common landing page mistake?
Abstract marketing headlines. Founders love writing slogans like 'Empowering collaborative efficiency' instead of simply stating 'Fast invoicing software for freelance designers'.
How can I fix my score before launching?
Follow the candid feedback items generated on the right. Fix your pricing transparency, add real screenshots or a video demo, and verify your legal pages before posting on X, Reddit, or Hauntboard.

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