Free Maker Tools
UTM Link Builder for launches
Build a tagged link for every place you share your product, from Product Hunt to Reddit to your newsletter, so your analytics shows exactly what each one sent you.
Free, no sign-up. Everything runs in your browser; nothing you type is sent to us.
Your link
Which effort this is: launch, v2, black-friday.
To tell two links in one place apart, like bio and post.
Mostly for paid search keywords.
A link for every channel
- Product Hunt
https://yourproduct.com/?utm_source=producthunt&utm_medium=referral&utm_campaign=launch - Hacker News (Show HN)
https://yourproduct.com/?utm_source=hackernews&utm_medium=referral&utm_campaign=launch - Reddit
https://yourproduct.com/?utm_source=reddit&utm_medium=social&utm_campaign=launch - X (Twitter)
https://yourproduct.com/?utm_source=x&utm_medium=social&utm_campaign=launch - LinkedIn
https://yourproduct.com/?utm_source=linkedin&utm_medium=social&utm_campaign=launch - Indie Hackers
- Your newsletter
- Cold email and DMs
Launching on Hauntboard? You don't need a tagged link for us: every visit link on Hauntboard already adds ref=hauntboard, utm_source=hauntboard and utm_medium=referral, and keeps any tags your link already has.
What UTM Parameters Are
UTM parameters are tags you add to the end of a link. When someone clicks it, your analytics reads the tags and files the visit under the source you chose, instead of guessing.
| Parameter | What it means | Example |
|---|---|---|
utm_source | Where the click came from | reddit |
utm_medium | The kind of channel | social |
utm_campaign | Which effort it belongs to | launch |
utm_content | Which link, when there are several in one place | bio |
utm_term | A keyword, mostly for paid search | invoice-app |
Why Launches Need Them
A lot of launch traffic arrives without a referrer: mobile apps, privacy browsers and some platforms strip it. That traffic shows up as “Direct”, and you can't tell whether your Reddit post or your Show HN sent it. A tagged link fixes that, because the source travels in the link itself. Our guide to tracking where launch traffic comes from covers the full setup for Plausible, Google Analytics, Umami and PostHog.
How Google Analytics Groups Them
The mediums in this tool match Google Analytics 4's default channel groups, so your launch traffic lands in a sensible place:
- social shows under Organic Social (X, Reddit, LinkedIn).
- referral shows under Referral (launch boards, Hacker News, communities).
- email shows under Email (your newsletter, outreach).
A Few Rules That Save Headaches
- Keep values lowercase and consistent. Decide on “x” or “twitter” once, and stick to it.
- Don't tag links between your own pages. A tag on an internal link overwrites where the visitor really came from.
- Keep a list of the links you shared, so you can compare channels a week later.
Common questions
- Do UTM parameters hurt SEO?
- Not when your pages have a canonical tag. Search engines treat the tagged URL as a duplicate of the canonical page, so sharing tagged links doesn't create competing pages.
- Are UTM values case-sensitive?
- Yes. In Google Analytics, "Reddit" and "reddit" show up as two different sources. That's why this tool lowercases values by default.
- Do I need a tagged link for my Hauntboard launch?
- No. Every visit link on Hauntboard already adds ref=hauntboard, utm_source=hauntboard and utm_medium=referral. If your link already has its own tags, Hauntboard keeps them.
- Can I shorten a UTM link?
- Yes. A link shortener redirects to the full URL, tags included, so your analytics still sees them.
- What's the difference between ref and utm_source?
- utm_source is the standard that Google Analytics and most tools read. ref is an older, informal convention that some tools, such as Plausible, also read as a source. Adding both does no harm.
More free tools
- Launch Post GeneratorDraft your launch posts for X, Show HN, Reddit, Indie Hackers and LinkedIn, with each platform's limits.
- Launch Day ChecklistEverything to check before, during and after launch day, saved in your browser.
- Meta Tag GeneratorPreview your Google result and social cards, and copy the tags for Next.js or HTML.
Ready to launch? Put it on Hauntboard.
A person reviews every launch. It gets a week on the board, a permanent page Google and AI search can find, and a public count of every visit we send you.