GitHub Marketplace Review & Guide
GitHub App & Action Store for DevOps, security scanning, PR review, and documentation tools.
Facts checked 20 Oct 2026. See sources
Quick Facts
- Pricing
- 100% Free for public Actions & Apps
- Review Turnaround
- Instant for Actions; 1 wk for verified billing
- Free Option
- Yes
- GitHub Marketplace offers a free route (100% Free for public Actions & Apps). Typical turnaround or review schedule is Instant for Actions; 1 wk for verified billing.
- Link Type
- Not dofollow
- Nofollow / High Trust: Listing a free GitHub Action or App puts your tool directly inside developer workflows.
Overview
GitHub Marketplace is a github app & action store (DR 96+) operating as a official github ci/cd and developer app store. It offers 100% free for public actions & apps and primarily serves DevOps, security scanning, PR review, and documentation tools.
Strengths
- Strong authority signal: classified as DR 96+.
- Accessible submission: free option available (100% Free for public Actions & Apps).
- Targeted discovery tailored for DevOps, security scanning, PR review, and documentation tools.
- Provides high-intent niche audience exposure and referral traffic.
Limits
- Outbound links carry nofollow or redirect attributes, passing minimal direct link equity.
- Review timeline: Instant for Actions; 1 wk for verified billing.
- Format constraint: structured as a official github ci/cd and developer app store.
How to Submit & Launch on GitHub Marketplace
- Ensure your landing page is polished, mobile-friendly, and loads quickly before submitting.
- Prepare a sharp value proposition within the 75-character limit.
- Add attribution parameters (e.g. ?ref=github-marketplace) to track exact visitor referrals in your analytics.
GitHub Marketplace vs Hauntboard
Unlike GitHub Marketplace (100% Free for public Actions & Apps; Nofollow / High Trust link), Hauntboard gives every approved launch a 7-day weekly board slot, verified public page views and outbound clicks, and a dofollow link ($0 with badge or $19 Launch Now with no badge).
Free Hauntboard listings show the Hauntboard badge on your site; while the badge isn't there, the link is nofollow.
Outbound clicks and visitor analytics are private to the platform.
Nofollow backlink (DR 96+); primarily valuable for referral traffic and buyer intent.
Specialized directory competition within the github app & action store category.
Sources
Facts on this page were checked against these pages on 20 Oct 2026. Platforms change their terms; check the live page before you pay.