Capterra Review & Guide
B2B Software Directory for B2B SaaS in established categories (CRM, HR, Accounting).
Facts checked 20 Oct 2026. See sources
Quick Facts
- Pricing
- Free basic vendor listing; PPC bidding optional
- Review Turnaround
- 5-7 business days
- Free Option
- Yes
- Capterra offers a free route (Free basic vendor listing; PPC bidding optional). Typical turnaround or review schedule is 5-7 business days.
- Link Type
- Not dofollow
- Nofollow: Gartner Digital Markets network (includes GetApp & Software Advice).
Overview
Capterra is a b2b software directory (DR 90+) operating as a verified b2b software catalog with user reviews. It offers free basic vendor listing; ppc bidding optional and primarily serves B2B SaaS in established categories (CRM, HR, Accounting).
Strengths
- Strong authority signal: classified as DR 90+.
- Accessible submission: free option available (Free basic vendor listing; PPC bidding optional).
- Targeted discovery tailored for B2B SaaS in established categories (CRM, HR, Accounting).
- Provides high-intent niche audience exposure and referral traffic.
Limits
- Outbound links carry nofollow or redirect attributes, passing minimal direct link equity.
- Review timeline: 5-7 business days.
- Format constraint: structured as a verified b2b software catalog with user reviews.
How to Submit & Launch on Capterra
- Ensure your landing page is polished, mobile-friendly, and loads quickly before submitting.
- Prepare a sharp value proposition within the 80-character limit.
- Add attribution parameters (e.g. ?ref=capterra) to track exact visitor referrals in your analytics.
Capterra vs Hauntboard
Unlike Capterra (Free basic vendor listing; PPC bidding optional; Nofollow link), Hauntboard gives every approved launch a 7-day weekly board slot, verified public page views and outbound clicks, and a dofollow link ($0 with badge or $19 Launch Now with no badge).
Free Hauntboard listings show the Hauntboard badge on your site; while the badge isn't there, the link is nofollow.
Outbound clicks and visitor analytics are private to the platform.
Nofollow backlink (DR 90+); primarily valuable for referral traffic and buyer intent.
Specialized directory competition within the b2b software directory category.
Sources
Facts on this page were checked against these pages on 20 Oct 2026. Platforms change their terms; check the live page before you pay.